Direct Response Marketing Blog


Post Logs: A DR Media Buyer's Best Friend

Campaign Metrics: Are you analyzing too much or not enough?

Hispanic Market Advertising

Call Screening vs. Call Blocking

Radio VO’s: Professional or Local?

Curing Call Confusion: Test Dialing 101

Dynamic Routing: We'll have our system talk to your system

Monetizing Misdials: Putting Dirty Numbers to Work

Texting and Tracking: The Important Marketing Tool You May Be Missing

Call Recording: Turning Off For Transfers

Brokering Phone Calls: Pre-qualification and Price Auctioning

Lead Gen Metrics: Increasing Direct Response Advertising ROI with Math

Multichannel Marketing and Phone Numbers

Mobile Site: A Marketing Must-Have

Beyond the Open Bar - Benefits of Attending Industry Events

Call to Action! Finding the Right Message for your Campaign


Web and Phone Leads: Tracking Both with One Agency

Advanced Call Routing: Options and Benefits for Direct Response Ad Agencies

Response Based Media Buys: Per Inquiry vs Traditional Direct Response

How To Generate More Conversions by Qualifying Direct Response Leads

Direct Response Television Advertising: Ratings vs. Rates

Direct Response Radio - The Underrated Medium

Direct Response Marketing Reports Team Your Media Buying with Call Tracking

5 Steps to Successful Traffic Management

Benefits of Media Buying and Management Software

The Pros and Cons of Interactive Voice Response (IVR) Usage

Misdials: Why They Happen and How to Avoid Them

Unconnected Calls: What You Don’t Know Can Hurt You

Why Call Tracking and Recording are Important to Direct Marketing Campaigns

How Direct Response Ad Agencies Can Make Campaign Optimization Efficient

Zenith Media Tracking is for advertising professionals. We track phone calls and help agencies determine the best media buying and lead selling strategies for maximum profit.

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