Direct Response Marketing Blog

   

Brokering Phone Calls: Pre-qualification and Price Auctioning

Posted by Jessica Metz

Mar 19, 2014 9:30:00 AM

brokering-phone-calls-for-more-profitBuying and selling phone leads? If you’ve negotiated different prices with each buyer, managing routing to those buyers in order to maximize revenue can be tricky. This is especially so if several other variables are in play, such as daily or weekly count caps, varying hours of operation, and state restrictions.

Keeping track of all these details and making manual adjustments to advanced call routing is nearly impossible and very time consuming. Relying on technology to “set it and forget it” is a must. Zenith Media Tracking has a system where you enter the specifics once and it calculates the rest. Essentially this translates into real time auctioning of leads-the computer figures out the highest bidder and sends the calls their way, without overloading or exceeding caps, and still distributes to your other buyers. Even distribution will spread your leads, but won’t maximize them. Take advantage of our technology and get the most out of your calls.

Lead quality is also an important factor, as misdials (read here on how to avoid them) waste the time of reps and clog lines. All campaigns, but especially high volume, can benefit from a simple pre-qualification process involving a quick interactive voice response (IVR) to ensure an interested caller, or a live operator to verify interest and warm transfer the call. Either way, you can ensure higher quality calls arriving at their destination.

Zenith Media Tracking can help manage your calls for more revenue! Call for a demo. 877-508-8555

Topics: Call Center Management, Lead Management, Phone Leads

Zenith Media Tracking is for advertising professionals. We track phone calls and help agencies determine the best media buying and lead selling strategies for maximum profit.

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