Direct Response Marketing Blog

   

Direct Response Marketing Reports Team Your Media Buying with Call Tracking

Posted by Jessica Metz

Dec 3, 2013 9:47:00 AM

In order to effectively analyze and communicate the results of your direct response campaign, it's necessary to be able to manipulate the data and generate multiple reports. Client preferences may vary, and it's your job to be versatile and deliver what they want. Teaming your media buying (through our software) with call tracking, the ability to generate reports demonstrating the overall effectiveness of your campaign is tremendous. This is a one-stop solution to post logs and media discrepancies, success of individual media outlets, conversion rates, and overall ROI.

 

Private Label Reporting Application:  Support your brand and retain your clients with a truly branded call tracking application (not co-branded or white-labeled). 

Custom Excel Reports:  Why spend hours integrating call tracking data into Excel reports built with your format and criteria? This is completely unnecessary when there are Excel report generators available that will automatically pull the data you want form your call tracking provider's database and format it "exactly" as the client requests it, including a customizable look and feel. Let technology do what currently requires man-hours.

Custom Excel Reports:  Why spend hours integrating call tracking data into Excel reports built with your format and criteria? This is completely unnecessary when there are Excel report generators available that will automatically pull the data you want form your call tracking provider's database and format it "exactly" as the client requests it, including a customizable look and feel. Let technology do what currently requires man-hours.

Branded Recap Reports:  Email your clients branded reports, charts, graphs, news and more.

blog-call-tracking-reports-for-direct-marketing

Additional Reporting Options

Data Download into Microsoft Excel (Pivot Table ready)! Data download is the most comprehensive, flexible and easy to use download.

Web Services API Retrieve the call data records you want, on demand via a web interface. Employ tight security, load balancing and complete documentation and technical assistance.

Data Posting Receive call data in near real-time on a per call basis via an http post or email. Available in Human Readable (and scrapable) format, ADF XML, MATES and STAR formats.

 

Teaming your media buying (through our software) with call tracking, the ability to generate reports demonstrating the overall effectiveness of your campaign is tremendous. This is a one-stop solution to post logs and media discrepancies, success of individual media outlets, conversion rates, and overall ROI.

Topics: Call Tracking, Marketing Reports, Media Buying

Zenith Media Tracking is for advertising professionals. We track phone calls and help agencies determine the best media buying and lead selling strategies for maximum profit.

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