Direct Response Marketing Blog


Brokering Phone Calls: Pre-qualification and Price Auctioning

Posted by Jessica Metz

Mar 19, 2014 9:30:00 AM

brokering-phone-calls-for-more-profitBuying and selling phone leads? If you’ve negotiated different prices with each buyer, managing routing to those buyers in order to maximize revenue can be tricky. This is especially so if several other variables are in play, such as daily or weekly count caps, varying hours of operation, and state restrictions.

Keeping track of all these details and making manual adjustments to advanced call routing is nearly impossible and very time consuming. Relying on technology to “set it and forget it” is a must. Zenith Media Tracking has a system where you enter the specifics once and it calculates the rest. Essentially this translates into real time auctioning of leads-the computer figures out the highest bidder and sends the calls their way, without overloading or exceeding caps, and still distributes to your other buyers. Even distribution will spread your leads, but won’t maximize them. Take advantage of our technology and get the most out of your calls.

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Topics: Call Center Management, Lead Management, Phone Leads

Advanced Call Routing: Options and Benefits for Direct Response Ad Agencies

Posted by Jessica Metz

Jan 8, 2014 10:30:00 AM

Call routing, for the purposes of directing and tracking advertising based phone calls, has become very advanced. There are so many options available, going way beyond the standard point A to point B. Some of the additional routing features available are:

  1. Use of IVR, prompting the caller to press a number to connect.
  2. Hunting: routing to a series of numbers in order to reach a live person.
  3. Geo-routing, based on location of caller.
  4. State, time, and total number parameters.
  5. % of calls split between multiple endpoints.
  6. Cost per lead controls. Advanced-Call-Routing-Options-for-direct-response_-agencies

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Topics: Call Tracking, Phone Number Features, Call Center Management

The Pros and Cons of Interactive Voice Response (IVR) Usage

Posted by Jessica Metz

Nov 27, 2013 11:00:00 AM

Interactive Voice Response (IVR) technology is useful, there is no doubt about that. It can be applied to screen for misdials, manage internal customer routing, and provide basic customer service, in a much more cost effective manner than using all live interaction. However, customer satisfaction plays an equally important role in your bottom line, and they’re experience can be affected by an IVR.


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Topics: Call Tracking, Phone Number Features, Call Center Management

Unconnected Calls: What You Don’t Know Can Hurt You

Posted by Jessica Metz

Nov 23, 2013 11:30:00 AM

You know the routine: ads are placed, callers call, and some, not all, are converted. If your call center is diligent, they are following up on the callers that disconnect too soon and a few weeks later on the callers that didn’t convert. These calls can be identified in your system and you have the ability to make something of them.

What about the calls that hang up before being connected to the call center? These calls don’t make it on to wasted__advertising_dollarsyour reports, so essentially you never know about them. They may seem harmless, but in fact they do affect bottom line. If you can’t see them, you can’t convert them, and the advertising dollars paid to generate them are also wasted.

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Topics: Advertising ROI, Data Analysis, Call Center Management

Zenith Media Tracking is for advertising professionals. We track phone calls and help agencies determine the best media buying and lead selling strategies for maximum profit.

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