Direct Response Marketing Blog


Beyond the Open Bar - Benefits of Attending Industry Events

Posted by Jessica Metz

Feb 25, 2014 8:12:00 AM

Sure, the open bar is a nice perk, but attending industry events, whether it be conference cocktails or a regional mixer, have many benefits beyond the buzz.

Making connections and gaining new business is a major incentive for frequenting tradeshows and the like. How else can you meet benefits-of-attending-direct-response-and-per-inquiry-industry-eventsface-to-face with so many other companies in a cost effective manner? It’s impossible to achieve a live conversation through email, and getting strangers on the phone is not always easy. Direct interaction is ideal for building relationships with new, and existing customers. This is especially so in a relaxed environment, where people are more likely to be honest and forthcoming.

While increasing profit and growing your company is the obvious reason to invest in such events, there is so much more t

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Topics: Direct Response, Lead Generation, Events

Web and Phone Leads: Tracking Both with One Agency

Posted by Jessica Metz

Feb 6, 2014 11:28:14 AM

Most comprehensive advertising campaigns involve both traditional and digital media placement. Advertisers bridging-the-gap-between-web-and-phone-leadsmay choose to use different agencies that specialize in each, or one full service agency to handle it all. Realistically, multi-channel marketing efforts will always have some overlap in audience reach. The calls and clicks are tracked, but analyzing the relationship between the data sets are equally as important.

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Topics: Call Tracking, Lead Management, Lead Generation

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