Sure, the open bar is a nice perk, but attending industry events, whether it be conference cocktails or a regional mixer, have many benefits beyond the buzz.
Making connections and gaining new business is a major incentive for frequenting tradeshows and the like. How else can you meet face-to-face with so many other companies in a cost effective manner? It’s impossible to achieve a live conversation through email, and getting strangers on the phone is not always easy. Direct interaction is ideal for building relationships with new, and existing customers. This is especially so in a relaxed environment, where people are more likely to be honest and forthcoming.
While increasing profit and growing your company is the obvious reason to invest in such events, there is so much more t