After attending the ERA Great Ideas Summit in Miami last week, I walked away with one prevailing strategy for direct marketing: mobile. This does not necessarily mean spending more in mobile marketing, or diverting attention away from traditional channels. Every speaker agreed, maintaining a strong online presence is extremely important in supporting your overall marketing campaign.
Mobile has been a hot topic for some time, so what I heard and what I am relaying is nothing new, however, it is amazing how many have not fully adopted mobile as a foundation of their strategy. The #1 most critical thing you can do to reach your customers, especially if your target audience is younger, is have a mobile site. Whatever medium you are using to reach them, they will likely search for you on their tablets and smartphones.