Direct Response Marketing Blog


Hispanic Market Advertising

Posted by Jessica Metz

Jan 5, 2015 9:30:00 AM

The Hispanic media market is not to be ignored. If your product or service is relevant to Spanish speakers, marketing to them is a must. This is especially true in markets like Miami (where the Hispanic population is high), but even if you are buying media on a national scale, this group is growing nationwide and overlooking them will be a detriment to your campaign.

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Topics: Call Tracking, Direct Response, Media Buying, Campaign Optimization, Marketing

Radio VO’s: Professional or Local?

Posted by Jessica Metz

Jun 25, 2014 10:09:34 AM

Buying local radio can be tedious. It requires research of market, coverage areas, signal strength, format, etc. Once your buy is placed, it’s time to send traffic to the stations. You have a couple of choices in creating radio spots, and each have their pros and cons. Here is a look at your options:

  1. Professional VO: Depending on your overall marketing plan, using a professional VO talent to record your spots could be extremely important.
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Topics: Media Buying, Campaign Optimization, Marketing

Multichannel Marketing and Phone Numbers

Posted by Jessica Metz

Mar 13, 2014 10:30:00 AM

Most comprehensive advertising campaigns span multiple channels, whether it be TV, radio, print, or online. For a complete and accurate picture of results, unique phone numbers should be used for each spot. And while these two points may be commonplace, one that is often overlooked is the important role of phone multi-channel-marketing-phone-numbersnumbers in online ads.

I recently watched a presentation on multichannel marketing and learned some compelling statistics. 55% of consumers conducting product research from their mobile device want to make a purchase within an hour. What does that have to do with phone numbers?

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Topics: Call Tracking, Conversion Rates, Marketing

Mobile Site: A Marketing Must-Have

Posted by Jessica Metz

Mar 11, 2014 11:52:00 AM

After attending the ERA Great Ideas Summit in Miami last week, I walked away with one prevailing strategy for direct marketing: mobile. This does not necessarily mean spending more in mobile marketing, or diverting attention away from traditional channels. Every speaker agreed, maintaining a strong online presence is extremely important in supporting your overall marketing campaign.

Mobile has been a hot topic for some time, so what I heard and what I am relaying is nothing new, however, it mobile-site-marketing-strategyis amazing how many have not fully adopted mobile as a foundation of their strategy. The #1 most critical thing you can do to reach your customers, especially if your target audience is younger, is have a mobile site. Whatever medium you are using to reach them, they will likely search for you on their tablets and smartphones.

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Topics: Ad Mediums, Mobile, Marketing

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