Direct Response Marketing Blog

   

Post Logs: A DR Media Buyer's Best Friend

Posted by Jessica Metz

Mar 23, 2015 9:30:00 AM

Post logs are a report from the station showing if and when your media spots actually ran. Because we face far less than 100% clearance on DR media schedules, and often buy broad rotators instead of specific shows/programs, it is impossible to know the times and clearance level ahead of time.

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Topics: Call Tracking, Marketing Reports, Direct Response, Media Buying, Campaign Optimization, Data Analysis

Direct Response Marketing Reports Team Your Media Buying with Call Tracking

Posted by Jessica Metz

Dec 3, 2013 9:47:00 AM

In order to effectively analyze and communicate the results of your direct response campaign, it's necessary to be able to manipulate the data and generate multiple reports. Client preferences may vary, and it's your job to be versatile and deliver what they want. Teaming your media buying (through our software) with call tracking, the ability to generate reports demonstrating the overall effectiveness of your campaign is tremendous. This is a one-stop solution to post logs and media discrepancies, success of individual media outlets, conversion rates, and overall ROI.

 

Private Label Reporting Application:  Support your brand and retain your clients with a truly branded call tracking application (not co-branded or white-labeled). 

Custom Excel Reports:  Why spend hours integrating call tracking data into Excel reports built with your format and criteria? This is completely unnecessary when there are Excel report generators available that will automatically pull the data you want form your call tracking provider's database and format it "exactly" as the client requests it, including a customizable look and feel. Let technology do what currently requires man-hours.

Custom Excel Reports:  Why spend hours integrating call tracking data into Excel reports built with your format and criteria? This is completely unnecessary when there are Excel report generators available that will automatically pull the data you want form your call tracking provider's database and format it "exactly" as the client requests it, including a customizable look and feel. Let technology do what currently requires man-hours.

Branded Recap Reports:  Email your clients branded reports, charts, graphs, news and more.

blog-call-tracking-reports-for-direct-marketing

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Topics: Call Tracking, Marketing Reports, Media Buying

How Direct Response Ad Agencies Can Make Campaign Optimization Efficient

Posted by Jessica Metz

Nov 21, 2013 5:00:00 AM

One of the most important pieces of a successful direct response, or DR, campaign is quick and consistent analysis of the data. Without the ability to monitor results, it's nearly impossible to improve them. However, time also plays an important role, as unproductive media outlets left active for too long put a drain on the budget and destroy CPL. Increasing the efficiency of the analytical team is crucial to the success of the campaign.

 

make-your-direct-repsponse-campaign-optimization-efficientData analysis begins with the collection of campaign information from a variety of sources. Gathering media spend and spot clearing information from distribution channels, as well as response and conversion data from call centers is tedious and time consuming.

 

Then there is a substantial amount of work involved with entering such data into whatever metrics you have created and now have to constantly update. Call centers provide raw, and often incomplete, call logs that must be manipulated to eliminate short calls and repeat callers. If multiple call centers are being used, call logs may look slightly different and require the analyst to spend more time deciphering and combining them. All of this work is necessary just to get to the most important part: the analysis.

 

Minimizing the excess work involved in campaign reporting saves time and money, therefore helping to streamline the analytical process and increase ROI. Delivering all of the data, rolled up into custom reports, from one source, can help you do just that. If you are currently working through all of the steps listed above, just to be able to monitor your campaign results, Zenith Media Tracking is the perfect solution. 

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Topics: Marketing Reports, Campaign Optimization, Data Analysis

Zenith Media Tracking is for advertising professionals. We track phone calls and help agencies determine the best media buying and lead selling strategies for maximum profit.

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