Direct Response Marketing Blog


Texting and Tracking: The Important Marketing Tool You May Be Missing

Posted by Jessica Metz

Apr 14, 2014 9:30:00 AM

Texting isn’t just for Millennials. Seemingly everyone uses texts these days (even my 85 year old grandmother!) and it’s not just for casual communication. What was once considered informal has become texting-and-tracking-key-marketing-tool-for-direct-response-agenciescommonplace in business, as short and quick messaging fills the need for the efficiency we all strive for. Not to mention, we can exchange important information while doing something else (in a public place, a meeting, or another location where a phone call is less feasible). This is the best form of multitasking!

Texting is now second nature for many, so what happens when the masses see or hear your ad with a call to action and a phone number? Chances are, some might try and text it. Perhaps you never thought of this possibility, or maybe you have but didn’t know how to address it. Turns out, your number can be made textable. You heard right! The same number you are using to track phone calls from your marketing campaign can be activated to receive texts, programmed to automatically respond to texts, and can all be tracked similarly, and alongside, the rest of our call tracking data.

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Topics: Ad Mediums, Calls to Action, Mobile

Mobile Site: A Marketing Must-Have

Posted by Jessica Metz

Mar 11, 2014 11:52:00 AM

After attending the ERA Great Ideas Summit in Miami last week, I walked away with one prevailing strategy for direct marketing: mobile. This does not necessarily mean spending more in mobile marketing, or diverting attention away from traditional channels. Every speaker agreed, maintaining a strong online presence is extremely important in supporting your overall marketing campaign.

Mobile has been a hot topic for some time, so what I heard and what I am relaying is nothing new, however, it mobile-site-marketing-strategyis amazing how many have not fully adopted mobile as a foundation of their strategy. The #1 most critical thing you can do to reach your customers, especially if your target audience is younger, is have a mobile site. Whatever medium you are using to reach them, they will likely search for you on their tablets and smartphones.

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Topics: Ad Mediums, Mobile, Marketing

Zenith Media Tracking is for advertising professionals. We track phone calls and help agencies determine the best media buying and lead selling strategies for maximum profit.

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